Master MBA in International Marketing

El Master MBA in International Marketing se imparte en modalidad presencial en Barcelona.

The marketing of products and services is an important aspect of any business. Effective delivery of a company's offerings is key to success in today's constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will develop their entrepreneurial thinking and learn about the latest developments in digital marketing strategies, advertising and media, which will prepare them for a career in international marketing.

Why Barcelona?
Studying an MBA in International Marketing in Barcelona gives students the opportunity to expand their business knowledge in one of the world's most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world's largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city's most celebrated son, Antoni Gaudí.

Titulación obtenida
Degree Awarded A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain. An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Ventajas del curso
While completing your MBA program, you will have the opportunity to earn a second distinct qualification, a U.K. state-recognized degree from London Metropolitan University (London Met). You may choose to study an MSc in International Business Management or an MBA on our Barcelona/Geneva/Montreux/online campus. In order to obtain the state-recognized MBA, you must complete an extra management learning and research module, a business research report and a business competency simulation course. To earn the MSc in International Business Management, you must complete an extra business consultancy project module and a business competency simulation course. These courses are in addition to the MBA coursework. The London Met MSc in International Business Management program is designed for aspiring professionals with less than two years of work experience, while the London Met MBA is for working professionals and those who have previously held managerial roles.

Lugar donde se imparte el curso
Barcelona

Requisitos
The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

Idiomas en los que se imparte
English

Perspectivas laborales
The MBA With a Major in International Marketing provides students with knowledge of business as well as an advanced skill set in international marketing. Graduates of this MBA program may be interested in the following careers. International Brand Coordinator. Digital Marketing Director. Marketing Manager. Trade Marketing Director. Areas of Work The MBA with a major in international marketing provides students with key business skills and know-how in the field of marketing. Graduates of this MBA program may be interested in working in the following sectors and professional areas. Media Management Social Media Marketing Market Research Relationship marketing.

Objetivos
Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

-Explore how companies make the most of their investments; from managing data to communications.
-Apply key principles that enhance communication and effectiveness.
-Analyze the functions of HR management and explore its strategic importance.
-Analyze and create alternative investment projects.

Competencias para las que te prepara el curso
EU's international marketing MBA graduates are sought after by high-profile corporations and global agencies for both their knowledge and international experience. Throughout the program, students are exposed to a practical curriculum which includes distribution channel management, integrated communications, consumer behavior. It also emphasizes current developments in digital marketing and changes in advertising and media to equip graduates with the necessary mindset to be game-changing international marketers.

Program Structure
The MBA in International Marketing (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.

Year1:
    Transformational Management & Leadership
    Organizational Behavior
    Financial Reporting & Analysis
    Marketing in a Digital World
    Data Analysis for Managers
    Negotiation
    Consulting Lab
    Crafting Your Future
    Corporate Finance
    People & Talent Management
    Global Economics
    Strategy & Decision Making
    Information Systems & Technology
    Communication for Success
    Legal Issues & Business Ethics
    Crafting Your Future
    Business Strategy Simulation
    International Marketing
    Sales Management & Strategy
    Marketing Research
    Digital Marketing Strategies
    Advertising & Media

Profesorado
EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders. All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

Duration: Three terms/one year (full time) or six terms/two years (part time).
Number of credits: 90 ECTS.
Start dates: October, January & March
Máster Presencial
No oficial
90 créditos
Barcelona