Pide Información SIN COMPROMISO

Master in Marketing

Master in Marketing
14.250
El Master in Marketing se imparte en modalidad presencial en Barcelona. Markets are ever-changing, with increasingly sophisticated consumers. Now more... Seguir leyendo

¿NOS DEJAS TU OPINIÓN?

Si has realizado este curso, ¿por qué no darnos tu opinión?. Si lo haces, estarás ayudando a miles de personas que, como tu en su momento, están intentando cambiar su vida a través de la formación. No hay mejor ayuda, para decidirse entre miles de cursos, que la opinión de una persona que ha vivido la experiencia de cursarlo, miles de personas te lo agradecerán.

Danos tu opinión detallada sobre el Master in Marketing. No olvides decirnos que te pareció el temario del curso, el profesorado, la accesibilidad al equipo del centro para resolver tus dudas y, en el caso de los programas online, la calidad del campus virtual.

Tu experiencia es muy valiosa
Tu voto
Haz clic para puntuar
ENVIAR
Descripción del Máster

El Master in Marketing se imparte en modalidad presencial en Barcelona.

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts with an entrepreneurial mindset to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

Studying a Master in Marketing in Barcelona gives students the opportunity to expand their business knowledge in one of the world's most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world's largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.

This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city's most celebrated son, Antoni Gaudí.

Titulación obtenida
Degree Awarded A university master's degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain. A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Requisitos del Máster

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.

Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

Idiomas en los que se imparte
English.

Destinatarios del Máster

Perspectivas laborales
The EU Master in Marketing provides students with a comprehensive understanding of marketing and its disciplines through a pragmatic approach to study. Graduates of this master may be interested in the following careers. Head of Digital Marketing. Marketing Manager. Head of Media. Head of Communications. Areas of Work The EU Master in Marketing provides students with in-depth knowledge of marketing for application across a multitude of sectors. Graduates of this degree may be interested in working in the following professional fields and sectors. Industrial Marketing. Market Intelligence. Consumer Marketing. Trade Marketing.

Objetivos del Máster

Competencias para las que te prepara el curso
Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. EU's Master in Marketing teaches students the latest trends in marketing. This master explores the main components of marketing decision-making and helps students to develop the skills required to make effective marketing decisions while providing insight into analytical, strategic and operational areas of an organization.

Objetivos
The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies' success. During this program, students will:

-Investigate the impact of political, economic, sociocultural and physical environments in marketing and how to manage them.
-Understand the relationship between the customer and the company.
-Learn analytical, strategic and operational marketing competencies.
-Study the major processes of marketing through case studies and class discussion.

Temario del Máster

Program Structure
The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS). This program is also available as a two-year, six-term, part-time degree.

Year 1:
    Foundations of Business Management
    Show details
    Business Environment
    Show details
    Applied Finance
    Show details
    Business Model
    Show details
    Seminar: Becoming a Manager
    Analytical Marketing
    Show details
    Strategic Marketing
    Show details
    Operational Marketing
    Show details
    Marketing Into Action
    Show details
    Seminar: Authentic Leadership
    Marketing Communications
    Show details
    International Marketing
    Show details
    Industrial Marketing
    Show details
    Digital Marketing
    Show details
    Seminar: Effective Negotiation

Profesorado
EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders. All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

Duración del Máster

Duración
Duration: Three terms/one year (full time) or six terms/two years (part time)
Number of credits: 60 ECTS
Start dates: October, January & March.
Máster PresencialNo oficial
60 créditos
Barcelona