International Master of Strategic Marketing - IMSM

Resumen

Área: Gestión Internacional
Tipo de Programa: Master Especializado
Modalidad: Presencial
Dedicación: Full Time
Campus: Barcelona
Centro Asociado: UPC
Inicio: 23 de Octubre 2007
Final: Julio 2008
Horas: 900
Idioma: English
Horarios: Mon to Thu 4,30pm - 9pm & some Saturdays
Precio: 10200€

Presentación

The course aims to introduce you to practical and thoroughly research grounded knowledge closely related to strategic marketing.
The programme focuses on:

- Knowledge and skills to analyse and deal with marketing issues and problems, and to devise appropriate marketing strategies
- The practical skills to evaluate, research, communicate and present your ideas and recommendations
- The ability and understanding to implement marketing tools and frameworks across a broad range of marketing situations.

Objetivos

The programme provides you with the skills necessary to develop a critical appreciation of key areas in strategic marketing and allows for the research of specialist areas, such as consumer management, strategy, operations, organisation, new technologies and international marketing. It provides you with competencies in various practical key skills increasingly demanded by companies, and gives you the basis to acquire an in depth knowledge in research methods, including techniques of data collection and analysis. After completing the course successfully, you will have acquired marketing knowledge and understanding; problem solving and communication skills and practice in the real-world of the strategic marketing.

Perfil de los participantes

The International Master of Strategic Marketing is addressed to both practising marketing managers and to newly graduates pursuing a professional career in the field of marketing. The programme prepares you to work in marketing in a wide variety of industries and you will be taught by a team of professionals with international experience in strategic marketing.

Plan de Estudios

STRATEGIC MARKETING

- Marketing Strategy
- International Marketing
- Marketing Organization
- Marketing Processes and Organisation

MARKETING OPERATIONS

- Marketing Logistics
- Sales Management
- Marketing Planning

CUSTOMER MANAGEMENT

- Relationship Marketing and CRM
- Key Account Management

MARKET ANALYSIS AND ASSESSMENT

- Consumer Buyer Behaviour
- Marketing Research

NEW TECHNOLOGIES

- e-Commerce Strategy
- Business-to-Business Marketing.

FINANCE

- Finance for Managers.

LANGUAGE

- Spanish Language.

BUSINESS PLAN

Titulación

All the students who pass the course will obtain a Master’s Degree of International Strategic Marketing from EAE Business School and a Qualification of Specialisation in Administration and Management of Enterprises from UPC - Universitat Politècnica de Catalunya.

Sistema Evaluación

The process of individual evaluation is based on written tests, role playing, and group and individual projects, in addition to daily classroom work. Evaluation takes into account several factors: level of knowledge, development of analytical and diagnostic skills, contribution to the group learning process, planning ability, leadership and initiative.

Metodología

The course content of is not limited to theory alone, the practical application of these theories is thoroughly addressed to develop efficient decision-making overtime. EAE has gradually developed a process of interactive learning, which focuses on student interaction.

The methodology employed by EAE in the development of its academic programme is more than simply focusing on the educational training of future leaders: EAE participants must develop management competence to adapt to and drive changes within an organisation. Therefore EAE applies a methodology of an eminently practical character that combines an explanation of the principals of diverse management areas, with solutions to numerous practical cases based on the reality of current management activity.